Last update on Oct 24, 2025
BASF Coatings has announced an expanded collaboration with Xiaomi, supporting the automaker’s plan to co-develop 100 car paint colors over the next three years. The initiative aims to drive innovation and personalization in automotive color design, redefining the visual language of smart mobility.
Setting new trends with innovative & personalized colors
As Xiaomi’s coatings partner since 2023, BASF Coatings plays a pivotal role in this project. For the first batch of new colors, BASF Coatings contributed throughout the entire process from R&D to mass production, providing full-layer coating solutions from e-coat, primer, basecoat to clearcoat.
These colors include ‘Velocity Red’, ‘Dawn Pink (Matte)’, ‘Nightfall Rose’, and ‘Buttercup Yellow’, along with the striking ‘Amethyst Purple’ created using BASF’s dual-layer clearcoat technology for a crystal-like finish on Xiaomi’s custom models.
Specifically, highlights of these colors include:
- Velocity Red: Customized red clearcoat from BASF Coatings with 20% higher color saturation
- Dawn Pink (Matte): Matte clearcoat for a sculpted, foggy texture
- Nightfall Rose: Warm-cool contrast with aluminum and pearlescent pigments for color-shifting beauty
- Buttercup Yellow: Triple pigment layering for high saturation
- Amethyst Purple: ProGloss 2K and ProGloss Plus 2K dual-layer clearcoat locks light for a mirror-like crystal effect
“As a global leader in innovative coatings solutions, we are honored to deepen our partnership with Xiaomi. Leveraging our global color design centers and strong R&D and production network, BASF Coatings will help Xiaomi set new trends in automotive color, turning every shade into a language of individuality”, said Jack Zou, vice president, Global Key Account Management Asia Pacific OEMs, Global Automotive OEM Coatings, BASF.
BASF Coatings provides full-layer coatings solutions for Xiaomi SU7 and YU7 models, including CathoGuard® 800 e-coat, SecuBloc primer, ColorBrite waterborne basecoat, and ProGloss clearcoat, ensuring both elegant appearance and outstanding performance.